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Penguin 2.0: Three Ways In Which Webmasters Can Minimize The Impact Of This Algorithmic Update

By Sudeep on May 19, 2013

The Penguin update was originally rolled out by Google in April last year to tackle black-hat SEO practices that were rampantly practiced by webmasters to gain Internet traffic and improve conversion rates. This algorithmic update targeted websites which adopted practices like keyword stuffing, link exchange, cloaking, and publication of duplicate content. The latest version of this algorithmic change, called Penguin 2.0, is all set to be launched within the next few weeks. The latest version of the algorithmic update will continue devaluing websites with spammy links. This is a mere extension of the original mandate, as the...

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It Is Wiser To Chose A Customized HTML Email Newsletter Template Over A Pre-Made One

By Sudeep on May 16, 2013

Your business might be relatively new, or it might be old and flourishing, but either way, you cannot measure its success if you are not able to connect with target customers. There are various methods for circulating information regarding products and offers, like SMS, Print Media Promotions, Social Networking, Online Advertising via Adroll and Google AdSense. Among all of these, the best method, however, is the use of email newsletters. Not only is it cost effective, but the information is delivered directly to the inbox of the customer. The frequency and regularity with which the newsletters are circulated go a...

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Revamp Your Website for SEO Purposes

By Sudeep on May 13, 2013

Spring time it is and it’s probably the best time for a complete spruce up of your business website for optimizing it in a good way. A few adjustments, additions or removals can help a lot in improving the site's ranking. On-site Clean up Procedure: Authorship: This is an important element of SEO action. The role of Google authorship in the ranking process of your site gets more and more important everyday. Apart from being merely an SEO tactic, the element also works as an effective conversion process. Authorship enabled sites receive almost 120% more clicks. +1 Button: Authorship...

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Look beyond Google: There are Other Ways to get Traffic as well

By Sudeep on May 11, 2013

We all love Google! Its efficiency is truly unmatched. Nearly 47,000 searches are made per second with 15% of the queries being entirely new. However, Google can also get tricky at times. One very fine day, your business website can be there right at the top and suddenly, after a couple of days, your ranking might disappear. The truth is, Google will not allow anyone to get a firm foothold at the top for nothing. “Enhanced user-experience” is what Google values and it ranks the websites that seem to attest that. For the online businesses, it is important not to put...

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Three Tips To Improve Time Management For Social Media And SEO

By Sudeep on May 9, 2013

Often than not, SEO executives and social media experts face the problem of unaccountable work hours, being unable to list their actual work while surfacing the social media, or checking the Google Analytics. In this blog, we will talk of three ways in which this time can be better optimized. Concentrate On One Link Daily, But Do Not Waste Too Much Of Time On It: Link building is an indispensable part of SEO, yet, for all those who have been doing it for a couple of years realize that such opportunities are not as forthcoming as they used to be...

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