Author Archives: Sudeep

Look beyond Google: There are Other Ways to get Traffic as well

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We all love Google! Its efficiency is truly unmatched. Nearly 47,000 searches are made per second with 15% of the queries being entirely new. However, Google can also get tricky at times. One very fine day, your business website can be there right at the top and suddenly, after a couple of days, your ranking might disappear. The truth is, Google will not allow anyone to get a firm foothold at the top for nothing. “Enhanced user-experience” is what Google values and it ranks the websites that seem to attest that.

For the online businesses, it is important not to put all the eggs in one basket as diversification holds the key. Diversifying the marketing strategy along with sustainable SEO efforts could bring in better results. Let’s look at the options that can drive traffic to your website, along with the SEO campaign.

Social Media

Using Pinterest, Facebook and Twitter to channelize traffic to your website can result in a steady relationship building, which could eventually lead to a sale. Apart on managing your social media pages, you can even consider going for paid advertising. The paid advertising features available on social media platforms like StumbleUpon and Facebook and they come with a tremendous potential to do laser targeting for desired audience.

Syndicated Content

Online videos, infographics, informative articles or newsletter marketing with persuasive content have great chances to get syndicated. A distinguished and unique content can easily go be shared and go viral, which again enhances the visibility.

Guest Blogging

Guest blogging is the “in-thing”. When you flex your creative muscles and present something really interesting, it is sure to create buzz. Leaving a backlink to your own website in the content will be an additional advantage. This will not only give you a greater amount of exposure, but will also bring traffic to your site.

Affiliate CPA Ads

Affiliate marketing for your B2B or B2C business is a great promotional tactic. In an affiliate program, it is the Internet marketers who look after the SEO and pay the advertising costs. You only have to pay for the final results. This program is a highly effective way if you are small business owner looking for the perfect results at a much lesser cost.

There is no denying the fact that Google is the indomitable force that could steerg web traffic. Having said that, the prolific popularity of social media cannot be denied. Even Google has started giving social media visibility its due by including the social signals in its search algorithms. Thus, it is important to cremate the conventional methods of website optimization and build relationships through persuasive content and social media engagement.

Three Tips To Improve Time Management For Social Media And SEO

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Often than not, SEO executives and social media experts face the problem of unaccountable work hours, being unable to list their actual work while surfacing the social media, or checking the Google Analytics. In this blog, we will talk of three ways in which this time can be better optimized.

Concentrate On One Link Daily, But Do Not Waste Too Much Of Time On It:

Link building is an indispensable part of SEO, yet, for all those who have been doing it for a couple of years realize that such opportunities are not as forthcoming as they used to be previously. Executives can often get lost in the maze in their effort to find the perfect link that would boost the ranking of their own website. Moreover, the process becomes even more difficult if there is shortage of quality human resource. In such cases, it is not possible to devote eight hours a day to find one good link. Therefore, SEO executives who do not have too many helping hands need to set themselves time limits. It is great if they find a link within the stipulated one or two hours, otherwise, it is better to move on to the next job on the list rather than engaging in a wild goose chase and loosing precious time.

Allocate A Certain Amount Of Time For Writing:

SEO efforts might be totally ineffective if fresh content is not incorporated on a regular basis. With recent updates to its algorithms, Google gives much importance to original, high-quality content that is informative, well-crafted, extensively researched and coherently presented. Therefore, it is extremely necessary that websites should be regularly updated with articles and blogs that engage with the public and encourage them to interact with each of them and share ideas. Hence, it is very important for SEO executives to devote time on a regular, if not daily basis, for the creation of fresh content.

Visit To Social Media Websites Should Be As Short And Quick As Possible

Unless a business relies heavily on the social media for exposure, then it is best to stay away from these websites as they might be extremely addictive. Otherwise, in cases where social media is used as a tool to post links and earn a backlink, then it is best to access these sites every couple of hours, after there is a considerable bulk of work that needs to be done on these sites have been assimilated.

SEO executives and social media experts have to spend a considerable amount of time in doing analytics, building links, and building a strong audience network on social networking sites. However, they might often get caught in the maze and end up losing time. It is therefore best to allocate a certain amount of time for each purpose, as there is nothing better than effective time management and proper optimization of all available resources to deliver the best possible results.

Some SEO Modules For Drupal Websites

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Drupal is a leading open source content management system. It has a wide range of features that help to improve the functionality of websites. As a result of this, many government agencies and corporate houses select Drupal as the platform for running their websites. However, to ensure that there is high traffic flow to the website, it is necessary to optimize a site for the search engines.

The job of an SEO executive, as we all know, is not that simple. An SEO expert is required to build backlinks regularly, and optimize the header tags. It is also necessary for them to ensure that there is no keyword stuffing, as this old-school practice might result in severe penalization. In this blog post, I will talk of five SEO modules that can be employed for the maintenance and optimal ranking of Drupal websites.

SEO CHECKLIST
The installation of SEO Checklist software is of utmost importance for the maintenance of a Drupal website. It efficiently creates a to-do list of various on-page SEO tasks, that is, it basically lists all the Contents, Paths and Title Tags that must be tended. Moreover, the software is designed to mark every task that has been completed by incorporating the date and the time beside the category in the list once it has been marked complete and the changes have been saved.

W3C ANALYZER
A validation of a website by W3C improves the chances of it ranking on the very first page of the SERPs. Flashy websites often find it difficult to pass the test of authentication, and need to implement CSS hacks for this purpose. It is here that W3C can be used, as it provides easy and simple solutions to users for getting their websites validated. For this purpose, the software incorporates data from W3C Validator module into content analysis API. For all Drupal websites, this is an essential tool.

SCRYBE SEO ANALYZER
With the recent “Panda” updates by Google, a lot of importance is given to quality content. The search engine giant gives better ranking to those websites that use informative and authentic content. Scrybe SEO Analyzer can be used in the process of content optimization. This tool can be used to analyze the pages, articles, blog posts and press releases that have been posted on the website. Once the process of checking is complete, the tool gives the webmaster certain tips about improving the quality of content, and improving the traffic flow.

HIT TAIL
Keywords and SEO practices are inextricably interrelated. Keywords are the specific words that are used by Internet surfers to search for particular items of interest. SEO executives generally incorporate these keywords in the body of the text, articles and blog posts that are published on the website. The “HitTail” software is very helpful for the purpose of analyzing the stream of real -time visitors, and charting an effective, yet simplistic list of keywords which can be used to improve the organic search rankings and traffic.

DRUPAL SEO TOOLS
This particular tool has often been described as a “complete” module for the purpose of SEO. Once installed and activated, it functions as an all-in-one synchronized suit that can ease the job of an SEO executive. This module has many tools that can be used for search engine analysis, drafting the reports for a website, and optimization. It also has a backend panel, where the analytical reports of a website can be integrated with the links of the webmaster tool and other important Drupal SEO softwares. Some of the tools that are included in this module are:

  • Content Optimization.
  • Link Management.
  • Keyword Extraction.
  • Keyword Research.
  • Content Auto Linking.
  • Google Analytics/API Integration.
  • Page Titles.
  • Meta Tags.
  • Content Tagging.
  • Google Webmaster Tools.
  • XML Sitemaps.

Once all these modules have been integrated with the website, SEO executives can concentrate on off-page details to improve the ranking of the website. These modules immensely help in the process of optimization, as they provide a proper list of keywords, and effective linking processes that have an overall impact on the organic search rankings.

Some Tips For Safeguarding Your Website From Google Penalties

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Webmasters are often apprehensive about the ways that would in which their websites might be penalized by Google’s ever-changing algorithmic updates. Google’s Panda and Penguin updates had penalized down the over 35% of websites listed on the search engine. While the Panda update had as its target those sites which hosted too many advertisements and “thin” content, the Penguin update was focused on penalizing those websites which indulged in black hat SEO tactics like keyword stuffing, unnatural link building processes, duplication of content etc. With another Penguin update in the offing, it is important for webmasters to take necessary precautionary steps and safeguard their websites from being penalized by the search engine’s algorithmic updates. In this blog post, I will discuss some of the ways in which this can be done.

Monthly Audit Of Links
With the Penguin and Panda updates, regular Link Audits have become an integral part of the process of search engine optimization. Regular audits, preferably conducted on a monthly basis, will help to access the quality of links, and thereby deduce their usefulness. Additionally SEO executives can chalk out a policy whereby they can detect potentially harmful links that might have a detrimental effect on the overall ranking of the website.

The process involves checking the link’s source, the page rank of the incoming source, the daily traffic and the link structure. Moreover, SEO executives should try to locate the root domain name of the incoming links on Google’s SERPs. If no information is found, then the link administrators can be contacted via email, and asked to remove the links manually.

If such requests are not entertained, then the spammy links can be disavowed.

Check The Density Of The Anchor Text Hosting The Keyword
The entire process of link building has undergone a tumultuous change with Google’s Penguin update. Previously, SEO executives used to build links which contained the relevant keywords, or keyword Anchor Texts. But now, this process can result in a demotion on SERPs, as Google tends to mark such pages as being over-optimized. To put it in very simple words, anchor texts that have a high density of money related terms or industry-specific keywords are considered to be prime indicators of manipulative techniques, and are at the receiving end of Google’s penalties.

Apart from paying attention to the density of the anchor text, SEO executives should also remember that the density changes with the process of link building. A monthly analysis of anchor texts and backlinks can be conducted to ascertain the density and avoid any penalization.

However, if the density is high, then there are alternative ways of using co-citation strategies, and brand name instead of specific keywords.

Link Ratio: What Should Be Monitored And Why
SEO executives are generally familiar with the terms “unarmed” and “armed” links. However, it might be dangerous in cases where webmasters are unaware of such links.
Those links which have been earned over a period by means of Forum Posting, Guest Blogging, and Social Media Sharing and are linked by readers to their websites are known as “earned” links. This is possible when the content is valuable, and the website is updated on a regular basis.

Unearned links, on the other hand, are paid links. These can be easily earned via directory submissions, paid press releases, paid or unpaid article submissions etc.
SEO executives need to monitor both types of link on a regular basis. Some of the factors that can be considered for analyzing a website’s health are:

  • Link Type: Divide the links into three categories, that is, Mentions, Images and Texts.
  • Domain Theme: This basically refers to the kinds of websites from which backlinks are being earned. They can be divided into five categories, namely, Business, Reference, Computers, News and Portals.
  • Link Location: This category can also be sub-divided under four heads: Sidebar, Header, Link List and In-Content Paragraph.
  • Site Type: Websites can be categorized under either of the five groups: General, CMS, Blog, Social Network, and Link Directory.
  • Deep Link Ratio.
  • Sitewide Ratio.

The location of the minutest signs of abnormality in any of the categories requires immediate attention, because if the issue is left untended, then chances are that the overall ranking of the website will be terribly affected.

Keep A Close Check On The Webmaster Tools Account
This is a crucial part of SEO. By maintaining one such account, webmasters can get regular updates about broken links, crawling errors etc. By using this account, SEO executives can also trace the problematic and harmful links that might be having a negative impact on the overall functionality of the website.

Google Analytics Alert
This is one of the best tools to track the daily traffic inflow, referral links, bounce rates etc. Moreover, the Intelligence Events Alerts notifies webmasters about the reduced flow of inbound traffic to the website, thereby indicating that there might be a problem that requires immediate attention. Some of these alerts are:

  • 20% drop in Traffic.
  • The Bounce Rate exceeds 15%.
  • The flow of Organic Traffic decreases by 10% or more.

These are some of the precautionary measures that can be adopted to avoid unnecessary penalization by Google. The slightest drop in the inbound traffic flow to a website is an indicator of an inherent problem in the site’s structure. Therefore, regular reviews of backlinks, and diligent assessment of their quality can help to maintain a website’s rank on the SERPs.

Pinterest Can Be Used In Different Ways To Improve Business Prospects

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2012 was the year of Pinterest, given that this new social media player gained much strength and fame by attracting nearly 10 million users. It has already entered the league of other social networking giants like Twitter and Facebook, and has been deemed to be a potentially lucrative platform for business owners and individual establishments. Digital marketeers and webmasters opt for a creative image strategy to optimize their websites for Pinterest. Not only does this increase traffic and improve conversion rates, but it also enhances the influx of referral traffic, from other social networking sites, like Facebook.

The Power Of Pictures
The basic aim of Pinterest is to remind the user that “pictures matter”. Many a times, it has been seen that images and videos go viral on the Internet, rather than a blog, or any particular text thread. People find it much easier to click on the “share” tab and circulate the particular video, rather than type an intelligent or witty comment in the box. Pinterest is a platform that allows active participation by allowing members to pin and re-pin pictures of things they like. This leads to the next step, that is, the optimization of websites for Pinterest. The tactics involved are more-or-less similar to the methods of optimizing a text. This entire process is known Pinterest Image Optimization, commonly abbreviated as PIO, and rests on the simple tenet of pictorial optimization.

Pin It With Pinterest
Websites that have been optimized for various search engines host a bevy of icons that represent various social networking sites, such as, the “Like” button of Facebook, a Google+ tab, a button for Tweets etc. Webmasters can also incorporate the “Pin It” tab in the layout of the website. It is relatively simple to install, and it looks and functions like any other tab that has been launched by social media networks like Twitter and Facebook.

This is only the beginning of the PIO campaign. Following the installation of the tab, it is necessary to create an account on the picture-sharing network. If there is an existent account already, then it can be easily converted into a business account. There is ample information on the site that informs users about its best usage. The images of products, workplace and employees that have been pinned must be of very good quality, and the more interesting they are, the better are their chances of getting shared and circulated. The images should not have an excessively overt advertorial intent, as Pinterest is not an advertising platform. It is a social media platform that harps on creativity, and hence to flourish on this network, the images need to be interesting and quirky.

In addition, website owners should have regular Google News Alerts that inform them about the progress and developments made by competitors in the particular field of business. This information can then be used to publicize the story and thereby attract greater amounts of traffic to the primary website in an indirect fashion. Let me give you an example. During the Sandra Fluke-Rush Limbaugh controversy last year, certain national companies had barred their product advertisements from being aired during the Limbaugh show. The liberal blog, ThinkProgress made a jest of the whole situation by pinning the names of the companies on their Pinterest board, and narrating the story by using comic strips.

Business owners can tell the stories about their establishment by using such creative means on Pinterest. Images can be organized in a photographic manner that depicts the passage of time, the inception of ideas regarding services and products, the process of conceptualization and the first sales. An image of the first client, or first customer will help to build a sense of trust in the brand name. Moreover, the individual client or customer will be more than eager to participate in the endeavor, as it is always a lucrative proposition to have one’s picture advertised, and in this way, the company can proceed towards building brand advocates.

Pinterest can also be used to encourage followers and customers to generate content. Promotional campaigns with small prize amounts can be launched to encourage people to “pin” content and circulate images that are related to the specific business venture.

Moreover, photography competitions that ask members to contribute poignant and unusual images can also be launched, for, in such cases, the images need to be loosely related to the products of the business, as the process of “sharing” is more important.

Pinterest can be used as a platform of advertisement for persons owning a retail business where there are seasonal sales. Pictures of products that have been put on sale can be advertised, with regular updates being made about the success of the stock clearance session. Catchy tag lines can also be used to attract more customers and improve sales.

If there is an official company blog, then a Pinterest board image can be embedded beside the blog posts. This will increase the flow of traffic to your blogs and attract new readers as well.

The Pinboards should be as attractive as possible. They should be creatively designed to arouse the interest of the visitor, and thereby engage more people to generate content.

Points To Remember
Images that have been uploaded should be linked to the original website and the folder containing the image must have the targeted keywords.
A short description should accompany the uploaded images. However, care should be taken to make these descriptions as short as possible.
By commenting on other people’s pins and boards, it is possible to expand one’s own client base.

The more the number of images, and the better their quality, the greater are the chances of flourishing on this social networking website.

Pinterest is all set to conquer new territories. Shareaholic’s recent report on referral traffic attests to the advantage that Pinterest has over other websites: it drives a greater percentage of referral traffic than LinkedIn, YouTube and Google+ combined together. Given the positive market analysis of the impact of Pinterest, it is only wise that businesses should harness the power of this website as quickly as possible.

Tips For Changing Your Domain Name Without Disrupting Your SEO Process

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It is true that any change made to the domain name, or URL structure has a negative impact on the SEO, as search engine spiders respond differently to such modifications. However, the intensity of the damage can be substantially minimized. Since the domain name defines a business establishment, and SEO tactics help to give it the much-needed visibility, any necessary and unavoidable alteration done to the URL structure must be undertaken with much care. Here are ways in which SEO executives can change the URL structure, without loosing potential traffic.

Redirect The URLs Into Microsoft IIS
By using Microsoft IIS, it is relatively simple to direct a particular URL to another. However, it is not so simple to redirect files. An experienced Microsoft IIS server administrator can achieve the task of changing the URL structures while keeping the files intact. The control panel of the program contains a tab entitled Home Directory, under which there is an option for the redirection of the older URL. With the redirection of the root URL structure, all files contained in the older URL are automatically transferred to the new one.

The Redirect Directives Of Apache URL Can Also Be Used
While making changes to the domain, it is important to ensure that your server administrator uses the Apache URL redirect-directive for redirecting the older URLs to new destinations. This can be done in either of the two ways, the first of which is to make certain alterations to the configuration of the server, and the second being the creation of a .htaccess file, where all individual files can be re-routed. There is a server-response-tool for URL redirection that can be used for this purpose.

Check On The Number Of Files That Have Been Indexed By Different Search Engines
Files that have been indexed by major search engines can be easily redirected to the new domain. If there is difficulty in locating such files, then an SEO analyzer can be used.

Web designers often make the error of changing the names of the files and their hierarchical structure while launching a new website. It is best to use the older file names in order to avoid confusion which might result in loss of traffic.

Google Penalizes Mozilla With A Spam Penalty For User-Generated Content

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Google recently sent out a cautionary message for all website owners who have user-generated content on their web pages, by penalizing Mozilla over this issue. Although the search engine giant has made re-assuring claims about its transparency regarding spam actions, website owners can never really be sure of what they are going to be penalized for in particular.

Chris More, Mozilla’s Web Production Manager, was the first to voice his opinion regarding this issue. He said that Google had detected user-generated spam content on Mozilla’s website, as a result of which the search engine applied manual spam action against it. When the officials at Mozilla tried to trace such content on their websites, they were unable to find any. Neither http://www.mozilla.org, nor www.mozilla.org revealed any such content. Although one spammy page was found in an older version of the website, it had a 301-redirect to the archive website. Moreover, More went on to say that the website did not have a database that would support the creation of such content. This kind of spam content is typically found in the profiles of users, forum pages and guestbook pages.

In its reply, however, Google was extremely vague. The search engine giant stated that there were extremely problematic spam content that needed to be removed. However, it did not state any further particulars about the much contended content. What is even worse is that Google might have already deleted the content from its own listings, thereby, making it impossible for Mozilla to locate it in future.

This case is very similar to Google’s act of penalizing BBC “granularly” for hosting unnatural links on a particular page. John Mueller, the webmaster trend analyst at Google states that the search engine tries to be as lenient as possible in its disciplinary acts. This simply means that only certain parts of Mozilla’s website has been penalized, not all of it.

Google finally specified two specific problems that they detected on Mozilla’s website:
Certain pages looked similar to those of Pelagic, something that resembles the brand names of pharmaceutical companies.
Along with the add-ons, the blog comments seemed unmoderated. Google cited a particular blog to illustrate its view. It stated that such problems would not have arisen had their been some comment moderation, and no-follow links issued to safeguard the website.

In spite of Mozilla’s claims to have followed all these measures, it was still penalized. The lesson to be learned from all this is that webmasters should take care to add “nofollow” to all those links which are best screened through the no-ranking filter.

Four Ways In Which WordPress Can Be Improved For SEO, Performance And Security

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As far as content management systems are concerned, WordPress is undoubtedly the most popular. Surveys up to September 2012 have revealed that one out of six websites are inevitably powered by WordPress. Although users can download WordPress and install it for the purpose of building a website, it is not sufficiently designed to cater to SEO needs, security requirements and strategic performance. Here are four tips for improving WordPress websites for user experience and SEO.

Remove Certain WordPress Defaults
Defaults like “Sample Page” and “Hello World” posts are best removed from the website once it has been launched for public view. However, developers can keep these features while they are testing the typography and layout of the design. To ensure that these features are not present on the live site even by accident, it is best to delete them even from trash, and keep the folders a little organized. It is best to rely on authentic content, rather than default pages and posts. Moreover, developers and designers should take care to remove the “Uncategorized” category.

Why it is good for SEO: The “Hello World” posts and sample pages are not very problematic from the point of view of SEO, but can greatly inhibit user experience. Moreover, with the removal of the “Uncategorized” category, SEO executives can give a sharper edge to the overall structure and outlook of the website, as the placement of the content will be organized and not result in any form of confusion.

Set The Permalinks
A default setting for the permalinks is not a very good URL structure for SEO purposes. Therefore, altering the setting to “Post Name”(%postname%) is a better practice. Some executives use their setting as /%category%/%postname%/, but this might be slightly problematic in the later stages, especially if the content is not appropriately optimized for any category.

Why it is good for SEO: The default setting of WordPress functions against standard advise by Google, as it makes all pages run via standard URL parameters.

Add “Update Services”
Search engines generally take some time to index the URLs of newly created posts and pages. Therefore, to speed up the process, the General Settings of WordPress is programmed to allow to regularly update services.

Why it is good for SEO: Websites stand to lose heavily if search engines do not crawl and index the URLs. Therefore, this will ensure that the sites are properly indexed and given a rank in the SERPs.

WordPress Homepage: Static Page Or Blog Posts
WordPress was originally a blogging platform, and with time, it evolved into a content management system. Since it was originally designed for bloggers, by virtue of the default settings, the homepage generally shows the latest post. In order to change it to a static page, the following things can be done:

  • A blank page should be created for the most recent blog posts.
  • Go to the Settings tab-> Reading Settings.
  • Choose between a static page, or constant updates of latest posts as the Front Page Display.
  • An excerpt of every article must be displayed.

Be careful to untick the “Discourage search engines from indexing this site” box.

Why it is good for SEO: Following these steps will help in better indexing and SEO executives can keep a regular and rigorous overview for duplicate content.

Given that user-experience and website functionality play a big role in the overall SERP ranking, WordPress can be used to manage content and information in a better organized way. It will only help to give the website a coherent look, and SEO experts can manage it better.

Ways to use Twitter Hashtags for E-commerce Marketing

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According to a survey report, it has been found that almost 75% of the users insert hashtags in their tweets. Till date, many people still wonder what hashtags actually are anyway? Embarrassing it might sound, but most of them really don’t have much of an idea about it. They are neither a regular at Twitter, nor do they try to know anything beyond the very basic functions.

A hashtag (#) sign is Twitter’s way of tracking conversations related to a particular topic. The hashtag sign is prefixed with the topics or the keywords. Therefore, if you look for the hashtag #facebook on Twitter, you will be able to see every reference made about Facebook using this hashtag. And not only just see or read, you can easily join any conversation made around that topic. But most importantly, Twitter possesses the power to play a crucial role in marketing, and in order to harness this power to its fullest extent, hashtags play the most important role.

So, how will hashtags help merchants in enhancing e-commerce marketing? Few ways are therefore outlined by which one can understand where a hashtag can be used in order to have the most effective impact.

#1. Monitor Visibility

Hashtags help in monitoring the visibility of a company or its services and products. They also come in handy in categorizing Tweets by purpose or topic.

#2. Promotions & Advertising

Inclusion of a unique hashtag in marketing promotions and advertising is a great way to initiate a conversation around your services and products. For example, begin an online contest by using an engaging and relevant hashtag with the purpose of improving the sales of your company.

#3. Tracking Social Media Campaigns

Twitter is where hashtags were first used. But now, different social media platforms like Google+, Pinterest and Instagram have started allowing users to use them. And if rumors are to be believed, Facebook will also start supporting them in near future. Your social media campaigns can therefore be easily tracked using hashtags.

#4. Include On-Product Description Page

Inclusion of hashtags in your e-commerce website and hyperlinking them to your Twitter account is also a great way in monitoring conversations made about your services and products. As a result, engaging with the users who use your products also becomes easy.

#5. Building a Community

Using a hashtag under the name of your company and promoting it frequently in your tweets will help to create a sense of community around your services and products. More the hashtag will get circulated via your tweets or re-tweets from your customers, your brand will also start getting stronger.

#6. Event Marketing

Hashtags are super-efficient in event marketing. For example, your company has decided to host a special event this week – maybe a special discount week. Consider creating a hashtag which has the name of your company accompanied by the letters “sdw”. The more this hashtag gets tweeted, greater will be the number of people who will come to know about the event.

#7. TweetChat

You can host chats sessions once or twice a week in order to interact with your customers as well as business rivals. TweetChat app makes it easier to follow and engage in chats on Twitter. And while using TweetChat, you only have to include the hashtag once and your posts will get referenced automatically with it.

Hashtags, if used thoughtfully, is a great tool which can help in attracting attention to your company. Thus, it will be easier for you to promote your products and build a strong relationship with your customers.

4 SEO Tools You Might Not Be Aware Of Just Yet

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Search Engine Optimizers tend to enlist the same names when it comes to listing the tools that are used for SEO purposes. However, they are oblivious of many other tools that are available in the market. In this blog post, I will talk of five SEO tools that are yet to capture the market, are highly functional and cost-effective alternatives for small companies that do not have the requisite budget to invest in expensive and fancy SEO tools.

iSpionage
Online marketing campaign is grounded in effective keyword research. iSpionage is well known for its PPC research tool, and keyword research feature. When the relevant keyword has been typed into the search box, the results show the top PPC contenders. There is also a graph that show the advertising trends for the keyword in question.
By using this tool, SEO experts can also find out the different ways in which other websites are using the keyword. The Ads tab contains the landing pages and ad copies of the all competitors who use the same keyword.

The greatest advantage of using this tool is that SEO executives can use it to view competitors using the same keywords in the organic search. The Keyword Monitor helps to keep a track of the rankings of important keywords. The other feature is called Competitor Alert, and it can be used by SEO executives to enter the domain of the competitor, and get notifications when there are new additions made to SEO keywords, PPC keywords and add copies.

image credit: googlelady.com

cognitiveSEO
Once the keywords are in place, the next step is to check the backlinks of competitors. This tool gives a visual representation of the competitors backlink profile, with charts showing the deep link ratio, do follow-to-no follow, website categories and types, link worthiness etc.

This tool comes with additional features that assist in the link-building campaign. It has a tool for the effective management of links, allowing SEO executives to upload the backlinks that have been acquired and monitor their progress on a regular basis.

image credit: seo-hacker.com

Broken Link Finder
Although building on broken links is a great strategy for link-building, it is extremely time consuming. By using this tool, paid members can find out the broken links for a given keyword and extract them. Following this, they can contact webmasters and inform them about the broken link in hope of a link exchange. Membership credits can also be used to preserve certain links so that are not found, or used again.

image credit: queness.com

Whitespark
This is an essential tool while working with local websites. Whitespark has a citation founder that can be used to find local search opportunity based on the website’s location and keywords. SEO experts can use this tool to view the domain, website category, direct submit links, Domain Authority etc. This is a perfect tool for building links for websites that are both non-local and local.

image credit: seobook.com

Have you used these tools yet? Put in your views and share your ideas about these tools.